In the following we describe the ontology modules for a digital platform and the digital platform types:
- A digital platform is a service offering (Nardi et al. 2015)
- This service offering is made by the management of the digital platform towards a certain ‘target platform user community’ consisting of ‘target platform users’.
- This service offering is enabled by software (Evans and Gawer 2016)
- This service offering includes platform supported interaction between the (Kenney and Zysman 2016)
- A One-Sided platform is a service offering to a single side
- A MS platform is a service offering to multiple sides.
- Users of both sides are affiliated with the platform after a user affiliation action. This affiliation is a platform user agreement and can be by registration, subscription, main content creation, making a transaction and/or making an investment.
- The software enabling the MS platform offering allows for interactions between the users of at least two sides
Multi-sided (part 2: user roles)
- A MS platform ensures at least two user roles
- User instances of different roles are allowed to perform different user actions in- stantiated by the user action types entity
- A user can change its user role by performing a user affiliation action.
- Registration is both a user affiliation action and digital content creation action.
- Subscription is a user affiliation action
- This subscription can be a component of the registration process, but this is not al- ways the case
- A subscription includes one to multiple payments by the user
Main content creation
- Content creation is a user affiliation action
- Theres is one side creating a main digital content and one side consuming it.
- A MS platform user can be both a creator and a consumer on the platform.
- A MS platform allows at least one side of the registered users called ‘offering crea- tors’ to create an offering by filling in the offering description.
- The created ‘offering within the platform’ is offered by the platform management and the offering creator targeting the platform customer community.
- After the offering is created, a targeted platform customer can enter into a transaction changing the role of offering creator to hired provider, and the role of target platform customer to platform customer
- The transaction results in a delivery by a platform user called a ‘hired delivered’
- A capital-seeking agent receives a certain resource from a capital-giving agent via a social construct called ‘platform investment’
- In return, the capital-seeking agent commits to a future reimbursement
- For a decentralised platform, the users can choose themselves with what users to interact by performing a search through the content.
- A decentralised MS offering within the platform is called a ‘listing’.
- For a centralised MS platform, it is the software matching the target customer with the deliverer of the product and/or service.
- The registration for users of all sides is without any manual checks
- Both the hired provider and platform customer are persons.
- The delivery of a product-oriented offering involves at least one product
- The delivery of a result-oriented offering involves at least one hired deliverer
- . The delivery of a user-oriented offering is both a result-oriented and product-oriented delivery
- For an immediate access-based service offering the customer expects imitate access to the service.
- The delivery is user-oriented
- The product that is used in a user-oriented delivery is also used by the hired provider.